With the development of the internet and social media, humans are more connected than ever. It is platform for extremely quick communication. With such readily access, the internet has bred a generation of narcissistic and vain individuals who thrive on mass attention and approval from others.
With more individuals entering the playing field in the battle for attention and validation, people have been doing increasingly stupid things in order to draw views on youtube and other sites. Being able to monetize your content only brings more incentive to do so. One has to wonder just how far people are willing to go and how creative they will go about it in order to score views.