Conflict nowadays has evolved with the use of technology and social media. When it comes to a movement which involves brainwashing individuals and also attempting to strike fear into them, there must be some form of method to drum up support. What better way to do that than HD footage and propaganda through social media?
That is exactly what ISIS has been doing, as they try to get supporters worldwide through social media and posting HD videos, with some very gruesome ones. These gruesome videos did not help their cause at all, though the professionally edited propaganda videos is sure to have hyped up some on the brink followers.